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Four great years of

with 57 comments

It’s been 4 great years of!


We have been growing steadily since our launch back in 4 July 2006.

Over the last 2 years, we have had steady >100% growth of number of registered users every year.

There has been more blogs added to in the 4th year alone compared to the number of blogs added for the last 3 years combined.

Needless to say, the number of blog posts we syndicate each day have been increased very significantly over the years. We now have >5000 new blog entries every single day! The numbers completely dwarfed what we were syndicating per day for the first 3 years.

Coping with growth

Obviously with such a high increase of activity and traffic on, our old dedicated server was not able to support it well.

Over the course of last year, we have done tremendous work in optimizing our code (for the technically-inclined, this means lots of indexing and lots of caching with both memcached and file-cache). We have also moved our whole infrastructure from a dedicated server in a data center in Singapore to be fully cloud-based, to enjoy the benefit of easy parallel and vertical expansion of our hosting infrastructure.

Since the start of 2010, we are fully hosted on Amazon Web Services‘ cloud computing platform. Though at that time, our main compute server was located at eastern USA, we made sure our system exploit the content distribution network (CDN) to make sure that the majority of our users, who are based in Singapore, are still able to enjoy the speed of In April 2010 when Amazon launches the availability of Singapore cloud infrastructures, we immediately switch ours from USA to Singapore.

Moving ahead

Despite the changes on our software and hardware infrastructures, we admit that there has not been much feature updates for the last 1 year. While it has been our intention to extend the services of further, due to the limited resources that we have, we have had to deal with the pressing matters at hand – coping with the growth, and optimizing and cleaning our codebase.

With the current position that we are in now, we now have an inflow of a large amount of blog-related data, including and not limited to blog posts, categories, content, and user activities. With such vast amount of data, the current presentation is quickly becoming obsolete. It’s becoming almost impossible to pick out the good articles from the sea of information. We are currently experimenting with new presentation on our site. Moving ahead, we aim to showcase and heuristically determine interesting/noteworthy blog posts based on visitor’s interests. is still a blogger community and we aim to continue to improve to not just bring more traffic to bloggers, but to also aid in connecting bloggers in the region and making blogging more fun and rewarding.

Thank you!

All of these are only happening thanks for the continual support of the bloggers and blog readers. Thanks for giving us a healthy growth for the last 4 years!

Many thanks to our sponsors as well for believing in us all these years. We couldn’t have grown without any of your support!

Stay tuned for more updates soon. If you have any feedbacks for us, feel free to email us at You may also consider joining our beta program for helping us to test our new features.

Written by uzyn

July 4, 2010 at 8:35 pm

Posted in, Updates is looking for beta testers

with 21 comments has certainly come a long way. We began from a small community 3 years ago, aggregating less than 10 blog posts a day, to what it is today, aggregating over 1000 blog posts a day.

What started as a blog aggregator, with a simple and quick system, which determines most popular posts of the day by most reads, that was working rather well when we first started, is almost irrelevant today. It’s time for a change.

We are currently working on a new beta site that we hope to open to selected interested beta testers at the start as our beta updates are still very experimental. We should be rolling out an initial beta features some time next week.

Please sign up using the form at

Written by uzyn

February 2, 2010 at 5:37 pm

Posted in, Updates

Social Media Sharing Session at Singapore Polytechnic

with 20 comments

Earlier today I gave a short presentation at Singapore Polytechnic for the students of the first batch of a social media module that they will be conducting.

I probably went overboard with the technological terms that I used in my slides for being overly excited about the future plans that I almost forgot that my audience consists of students in social media studies, and nothing related to technology/engineering.

My apologies for that. But if you’re into some technology, a little on history of, and how will be evolving to be more useful and open, enjoy the slides.

Written by uzyn

January 27, 2010 at 11:28 pm

Posted in, Updates is 3 Today

with 9 comments

Hard to believe, it has been 3 years since we first started.

We have certainly come a long way to be at what we are at now.

Thanks to all the Pingsters for the continual support and believing in us. Every single one of you have made it possible for us to go on this long and we hope that you have also benefited from our site, either in increasing of traffic to your site or in making new friends.

Yes, it’s our birthday today, but unfortunately, we are also scheduling a downtime some time later today. It’s a bad time to go down, but we had to expand. Don’t worry, it will only be for less than 2 hours.

Thank you all and happy 3rd anniversary to!

Written by uzyn

July 4, 2009 at 4:20 am

Scheduled Downtime

with one comment is scheduled to be down on Thursday, 23 April 2009 for about an hour between 02:00 AM to 06:00AM for maintenance.

As usual, you can follow our progress on our Twitter account, @pingsg. Add us if you haven’t already.

Some surprise awaits as soon as we are up again.

We’ll be back.
(after watching 3 Terminator movies over the weekend)

Update (12:00PM 23 April 2009): maintenance is rescheduled to 4-5am tomorrow as we need to iron out some last-minute bugs.

Written by uzyn

April 20, 2009 at 1:03 pm

Posted in