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So what happened at Blogout! 2009?

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If you’d missed BlogOut! 2009, here’s a summary of what happened on 6 and 7 March 2009.

Last week, more than 180 gathered at 8Q SAM over two days of sharing and learning with thought leaders and community members from the local and oversea guest speakers. Despite the running around during the two days, I’d managed to attend most of the sessions and here’s what I took home with me…

From Day 1
One doesn’t have to lose sleep over social media. Melvin Yuan shared how listening is essential in brands social media effort. And in order to strive for the better in social media, businesses cannot operate in the new world with old paradigms. Start internally, build the communication right within the company and organisations. Marketing and communications people should get along with their IT Departments. Instead of paying attention to the initial hype, why not shift the attention towards the long tail. On this, someone did bring up that the long tail might not work for many products especially in the fast changing products in the market. For example, Company A releases a new mobile phone every month, and end production of a model few months later, how will the long tail have any impact on such products.

During the panel discussion on the use of social media in business, Daniel Goh recommended clients (in-house personnel) to try out some social media tools too. These knowledge may prevent being cheated by the agencies. Some of the tools I use for listening includes Google Alerts, Social Mention, Twitterfall and Splitweet for monitoring on Twitter.

Some other take-aways from Day 1 include:

  • With right campaign and planning, facebook pages and groups can create an impact in publicity and PR – SG Tattoo show
  • For social media to have bigger impact, it should not be focused by the PR and marketing departments, social media is very much about customer service, product development, and R&D too.
  • Social media is not just about having a kick-ass engagement for bloggers, its about the relationship and the communities.
  • If you have a bad product, stay away from social media engagement. Instead, use it to listen to what others are saying/ complaining and improve on the product!
  • If there are already active fans for your brands and products, engage them. Equip them with more knowledge and let them fight for you in the social media territory.
  • With attention span getting shorter, sites such as Twitter and are picking up.
  • It still boils down to relationship building in social media. Engage and empower them so that they would want to share about your brand and products online (and offline too!).
  • Its not just about the high traffic popular blogs, its the person behind the blogs that matter most.
  • “Social media is like teen sex!” – find out why in the slides here
  • Define your own success metrics for social media campaigns.

Here’s what others said about Day 1 of Blogout! 2009:

It was well-run and well-coordinated, so kudos to the TDM folks (e.g. Claudia) for organizing a great event from a bottom-up grassroots effort. – by Chi-Loong at Techgoondu

Day 2
After a day of corporate and more serious talks, day 2 was a much causal affair. Blogout! 2009 team was in the event tshirts and bloggers were spotted battling all out at the Xbox Rock Band set-up!

On the second day, sharing was meant for the general public with more variety of topics. From adventures of a traveling blogger to the slightly more technical topic on WordPress as a blogging tool.

I shall let the other people who were there on day two to share more about what happened. Here are some of the quotes and links to their blog post on Blogout! 2009.

Live blogging at Day 2 by tech65 crew

Okay, so I went there and the talks were pretty interesting and woaah, people actually DO blog seriously here! by Seriously Sarah

Instead of going the usual ‘one size fits all’ route, The Digital Movement had a different way of approaching BlogOut! 2009. By focusing on two distinct themes: Corporate (targeted at enterprises who wish to learn more about engaging customers through social media) and the Open track (aimed at everyday bloggers), Blogout ensured that its appeal was broad-based but targeted at the same time, gaining more audience. by Gwen at SGentreprenuers

And here’s a group shot of some folks who stayed behind at the end of Day 2.

If you have attended Blogout! 2009, do help with this survey for TDM.

More links and reads about Blogout! 2009 below:

To be kept in the loop for more events by The Digital Movement, join their facebook group or sign-up as member at their website.

Written by claudialim10

March 14, 2009 at 12:23 am

You’ve got to be at BlogOUT!

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There has been much happening last year in the social media scene. And people have been wanting to find out more and learn more about it. And here’s the chance, right here in Singapore! One of the most happening line-up of speakers and topic. If you’re in the social media (new media) industry, there’s no reason why you shouldn’t be attending.

Let’s take a look at the topics:

  • Communications Inside Outby Joel Postman, Intridea
    Now that the social media “dust” has settled, many companies feel like they’ve made the transition to a stable, predictable, Web 2.0 world. Not so fast! Joel Postman, author of SocialCorp: Social Media Goes Corporate, will conduct a conversation about a second wave of changes underway or rapidly approaching. Communications Inside Out, based on the final chapter of Joel‘s book, is loosely structured around five key shifts in perceptions about what social media is, and how it behaves:
    Managed Participation–>Chaos
    Letting Go–>Taking Back
    Engagement–>Doing Business
    Wild Wild West–>Civilized World
    For example, the attention span of the average person online has grown shorter and shorter, and with it, the length and duration of online content has similarly been reduced. Online videos, once considered “short” at three minutes, are now less than a minute, or even a few seconds in length. Entire “blog posts” have been reduced to 140 characters on sites like Twitter. In other words, while the emphasis in social media was on speed, it is now on brevity. Similar shifts have taken place elsewhere. Joel‘s presentation will take a random walk through a handful of such shifts, helping participants better understand the nature and role of social media in the future.
  • “Measuring the unmeasurable! Social media’s effect on your organization in terms of smiles, karma and dollars” by Jon Yongfook, Egg & Co
    In this talk we will discuss the problems of measuring social media ROI and look at ideas and methods to implement and measure the success of both qualitative (such as conversation-starting) and quantitative (such as generation of new leads or sales) sides of an organization’s social media strategy.
  • “Top 10 Social Media FAQs for Business” by Tania Chew, Ogilvy
    Covering questions such as “Is Facebook right for my company” and “What do I do about negative commentary in the blogosphere”? She will also be showing a few examples of companies who’ve done it right and talk through
  • and many more!

Don’t miss it! Join us all at BlogOUT!

Using a very old phrase…
Be there or be square!

Written by claudialim10

February 27, 2009 at 12:22 am

The Winner for the Airways Share Your Holiday Contest is…

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Hi Pingsters, Airways Share Your Holiday Contest

Tiger Airways contest has finally came to a close! After spending more than 2 weeks going through the entries among us at and the organizers of the Tiger Airways contest, we had to admit it was really tough to be able to select the winners. Nevertheless, it was a really great experience for us reading through all of the great entries that have been submitted.

We apologize for taking this long to decide a winner but trust us, it was really tough.

In total we have received more than 30 entries and we read through them all. There are entries about holiday in Bangkok (the most!), Pattaya, Kuala Lumpur, Penang, Ho Chi Minh, Hong Kong, Langkawi, Miri, Philippines, Guangzhou and more! Some real some fictitious, some text-only some with photos and videos, regardless, we enjoyed reading all of them! After a few rounds of selection, discussion and debate, we have finally managed to narrow down to a few shortlisted entries. Even then, it was still tough to select the winner, who would be walking away with a return ticket to any destination that Tiger Airways fly to!

Trust us it was really tough to decide on the winner. We really wish we have more pair of tickets to give away to more winners but we only have 1 pair! And we had to decide on 1 winner, that’s really cruel. Reluctantly, but through voting, we finally decided on the grand prize winner.

The winner is none other than actsion (Vinsion), who blogs at roll film.. a c t i o n !.

actsion bangkok trip
From: roll film.. a c t i o n !

He has not only written 1, but 3 blog entries on his trip to Bangkok, full with very detailed writeups and photos from his trip. While reading through his entries, we almost felt like we were there travelling and roaming the streets of Bangkok with Vinsion.

Check out his winning posts:
my day 2 continues because of and Tiger Air, Bangkok.
Day3 , Woke Up, Pack Up, Fuck Up With and Tiger Air .
Day 4 to 6 – Bangkok, My Hotel Room Sooo Cool (176photos)

We wonder where will Vinsion go next with the free tickets. And we certainly hope to be able to read more about his trips when returns from the holiday again soon.

Thanks to all who took part in this contest. Do continue blogging and we at will definitely let you know when we have more contests and prizes for you all again soon! Stay tuned and we hope you will win the next one!

Do check out the rest of the entries. Not only are they really nice to read, they can even be your tour guide when you decide to visit the cities/towns that the awesome bloggers are sharing. We really enjoyed reading all the entries and thanks to the bloggers for sharing them with us. Reading them really makes us want to go for holiday soon!

And remember, if you’re looking for affordable air tickets for your next trip overseas, you know where to look for: Tiger

Written by uzyn

November 21, 2008 at 1:37 pm

Posted in Events, Blog Awards 2008 : The results!

with 17 comments

I know many who had missed the party have been anticipating the publishing of the results on this blog. So here they are! And once again, congrats to all the winners!

1. Most Entertaining Blog
Life is a Joke, Laugh at it!
by krisandro

2. Most Interactive Blog
The Sometimes Damsel in Distress
by sheylara

3. Most Insightful Blog
Unique Frequency
by uniquefrequency

4. Best Photoblog
by veron

5. Best Audio/Video Podcast
by Tech65

6. Most Controversial Post
Homosexuality is a choice, you’re not born to be gay
by shadowfox

7. Most Dramatic Post
Please Please Let Bobo press her boobs against you!
by bobobimbo
– Thanks for the amazing video! We all loved it!

8. Most Entertaining Post
How to do a Lipdub
by rinaz

9. Most Insightful Post
Are Bloggers Really Influencers?
by uniquefrequency

10. Best Citizen Journalism Post
IT Show 2008: Survival Guide, Damage, and Review
by claudia

11. Best Review Post
LG Viewty – Black
by veron

12. Best Photo Post
Pingsters at De Coder’s Café
by claudia

13. Waggener-Edstrom Post of the Year 2008
How to do a Lipdub
by rinaz

14. HP Blog of the Year 2008
Life is a Joke, Laugh at it!
by krisandro

Congratulations to all the winners!

May we have more good blogs for the next one year!

– Daphne

Written by incywincy

July 20, 2008 at 12:01 pm

Posted in Events,

Thanks for the Awesome 2nd Anniversary Party

with 19 comments

What a great 2nd Anniversary Party we have had just now and congratulations to the Blog Awards II winners!

As I am totally exhausted from continuously missing sleep from the last few days, I’m going to do this in point-form.

  • The party was great!
  • The attendees were great! We have met so many new Pingsters for the first time. It’s really great to meet new bloggers.
  • Pong and poof game were really fun. Now I wish I have the pong/poof tags everywhere I go.
  • The food at Fig & Olive was really great! Really the best catering I’ve had.
  • Rinaz’ Ping Lipdup video kicks ass! It kicks so much ass that we had to play it twice, in a row, as none of us could get enough of it.
  • Congratulations to all the awards winners. Do continue blogging great entries!
  • Bravo Rinaz, for winning the Post of the Year award for this post. She got herself a $200 Takashimaya voucher and a dinner for 2 sponsored by Waggener Edstrom.
  • Krisandro, you got us all jealous. Congratulations for winning the HP Mini laptop, sponsored by HP for winning the Blog of the Year!
  • Thanks to our amazing awesome sponsors:
  • Thanks to our friends who supported this event:
    • – Check out their wide range of podcasts from tech to lifestyle and others.
    • Engraving Services – you have got to check this guy out. Mark does really great engraving services for all occasions.
  • Thanks to committee members for volunteering to help out in making this event such a success! You guys really rock!
  • Thanks to all the attendees. It was awesome meeting all of you!

Wow. I thought it is going to be a short post but it turns out to be longer than it should be.

For the photos and videos of the event, we will just leave it to those who do best – the bloggers!

Good night and thanks for the fun and wild night!

Written by uzyn

July 19, 2008 at 11:23 pm

Posted in Events,