Archive for February 2009
There has been much happening last year in the social media scene. And people have been wanting to find out more and learn more about it. And here’s the chance, right here in Singapore! One of the most happening line-up of speakers and topic. If you’re in the social media (new media) industry, there’s no reason why you shouldn’t be attending.
Let’s take a look at the topics:
- “Communications Inside Out” by Joel Postman, Intridea
Now that the social media “dust” has settled, many companies feel like they’ve made the transition to a stable, predictable, Web 2.0 world. Not so fast! Joel Postman, author of SocialCorp: Social Media Goes Corporate, will conduct a conversation about a second wave of changes underway or rapidly approaching. Communications Inside Out, based on the final chapter of Joel‘s book, is loosely structured around five key shifts in perceptions about what social media is, and how it behaves:Speed–>Brevity
Letting Go–>Taking Back
Engagement–>Doing BusinessWild Wild West–>Civilized WorldFor example, the attention span of the average person online has grown shorter and shorter, and with it, the length and duration of online content has similarly been reduced. Online videos, once considered “short” at three minutes, are now less than a minute, or even a few seconds in length. Entire “blog posts” have been reduced to 140 characters on sites like Twitter. In other words, while the emphasis in social media was on speed, it is now on brevity. Similar shifts have taken place elsewhere. Joel‘s presentation will take a random walk through a handful of such shifts, helping participants better understand the nature and role of social media in the future.
- “Measuring the unmeasurable! Social media’s effect on your organization in terms of smiles, karma and dollars” by Jon Yongfook, Egg & Co
In this talk we will discuss the problems of measuring social media ROI and look at ideas and methods to implement and measure the success of both qualitative (such as conversation-starting) and quantitative (such as generation of new leads or sales) sides of an organization’s social media strategy.
- “Top 10 Social Media FAQs for Business” by Tania Chew, Ogilvy
Covering questions such as “Is Facebook right for my company” and “What do I do about negative commentary in the blogosphere”? She will also be showing a few examples of companies who’ve done it right and talk through
- and many more!
Using a very old phrase…
“Be there or be square!“