Posts Tagged ‘TDM’
If you’d missed BlogOut! 2009, here’s a summary of what happened on 6 and 7 March 2009.
Last week, more than 180 gathered at 8Q SAM over two days of sharing and learning with thought leaders and community members from the local and oversea guest speakers. Despite the running around during the two days, I’d managed to attend most of the sessions and here’s what I took home with me…
From Day 1
One doesn’t have to lose sleep over social media. Melvin Yuan shared how listening is essential in brands social media effort. And in order to strive for the better in social media, businesses cannot operate in the new world with old paradigms. Start internally, build the communication right within the company and organisations. Marketing and communications people should get along with their IT Departments. Instead of paying attention to the initial hype, why not shift the attention towards the long tail. On this, someone did bring up that the long tail might not work for many products especially in the fast changing products in the market. For example, Company A releases a new mobile phone every month, and end production of a model few months later, how will the long tail have any impact on such products.
During the panel discussion on the use of social media in business, Daniel Goh recommended clients (in-house personnel) to try out some social media tools too. These knowledge may prevent being cheated by the agencies. Some of the tools I use for listening includes Google Alerts, Social Mention, Twitterfall and Splitweet for monitoring on Twitter.
Some other take-aways from Day 1 include:
- With right campaign and planning, facebook pages and groups can create an impact in publicity and PR – SG Tattoo show
- For social media to have bigger impact, it should not be focused by the PR and marketing departments, social media is very much about customer service, product development, and R&D too.
- Social media is not just about having a kick-ass engagement for bloggers, its about the relationship and the communities.
- If you have a bad product, stay away from social media engagement. Instead, use it to listen to what others are saying/ complaining and improve on the product!
- If there are already active fans for your brands and products, engage them. Equip them with more knowledge and let them fight for you in the social media territory.
- With attention span getting shorter, sites such as Twitter and 12seconds.tv are picking up.
- It still boils down to relationship building in social media. Engage and empower them so that they would want to share about your brand and products online (and offline too!).
- Its not just about the high traffic popular blogs, its the person behind the blogs that matter most.
- “Social media is like teen sex!” – find out why in the slides here
- Define your own success metrics for social media campaigns.
Here’s what others said about Day 1 of Blogout! 2009:
After a day of corporate and more serious talks, day 2 was a much causal affair. Blogout! 2009 team was in the event tshirts and bloggers were spotted battling all out at the Xbox Rock Band set-up!
I shall let the other people who were there on day two to share more about what happened. Here are some of the quotes and links to their blog post on Blogout! 2009.
Instead of going the usual ‘one size fits all’ route, The Digital Movement had a different way of approaching BlogOut! 2009. By focusing on two distinct themes: Corporate (targeted at enterprises who wish to learn more about engaging customers through social media) and the Open track (aimed at everyday bloggers), Blogout ensured that its appeal was broad-based but targeted at the same time, gaining more audience. by Gwen at SGentreprenuers
And here’s a group shot of some folks who stayed behind at the end of Day 2.
If you have attended Blogout! 2009, do help with this survey for TDM.
More links and reads about Blogout! 2009 below:
- Blogout! posts on Ping.sg
- Tech65′s posts on Blogout!
- Yongfook shared his experience and plans
- My First Blogout by QQ
- Behind Blogout! 2009 by Firestarter
There has been much happening last year in the social media scene. And people have been wanting to find out more and learn more about it. And here’s the chance, right here in Singapore! One of the most happening line-up of speakers and topic. If you’re in the social media (new media) industry, there’s no reason why you shouldn’t be attending.
Let’s take a look at the topics:
- “Communications Inside Out” by Joel Postman, Intridea
Now that the social media “dust” has settled, many companies feel like they’ve made the transition to a stable, predictable, Web 2.0 world. Not so fast! Joel Postman, author of SocialCorp: Social Media Goes Corporate, will conduct a conversation about a second wave of changes underway or rapidly approaching. Communications Inside Out, based on the final chapter of Joel‘s book, is loosely structured around five key shifts in perceptions about what social media is, and how it behaves:Speed–>Brevity
Letting Go–>Taking Back
Engagement–>Doing BusinessWild Wild West–>Civilized WorldFor example, the attention span of the average person online has grown shorter and shorter, and with it, the length and duration of online content has similarly been reduced. Online videos, once considered ”short” at three minutes, are now less than a minute, or even a few seconds in length. Entire “blog posts” have been reduced to 140 characters on sites like Twitter. In other words, while the emphasis in social media was on speed, it is now on brevity. Similar shifts have taken place elsewhere. Joel‘s presentation will take a random walk through a handful of such shifts, helping participants better understand the nature and role of social media in the future.
- “Measuring the unmeasurable! Social media’s effect on your organization in terms of smiles, karma and dollars” by Jon Yongfook, Egg & Co
In this talk we will discuss the problems of measuring social media ROI and look at ideas and methods to implement and measure the success of both qualitative (such as conversation-starting) and quantitative (such as generation of new leads or sales) sides of an organization’s social media strategy.
- “Top 10 Social Media FAQs for Business” by Tania Chew, Ogilvy
Covering questions such as “Is Facebook right for my company” and “What do I do about negative commentary in the blogosphere”? She will also be showing a few examples of companies who’ve done it right and talk through
- and many more!
Using a very old phrase…
“Be there or be square!“